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11th August 2014

Categories: News

--- Music festival hopes to bring nearly £0.5m to coastal economy as seaside town expects to double in size ---

Sir Tom Jones and Jessie J are projected to bring more than £400K to the economy of a coastal town in North Wales as they headline an annual music event which opens this Friday (25 July).

Access All Eirias, which takes place at the £6.5m Eirias Stadium in Colwyn Bay, brought more than £300K to the coastal town’s economy in its inaugural year. Now its economic impact is expected to rise by a third to almost half a million with this year’s world-class headliners.

A popular tourist destination, Colwyn Bay has undergone extensive regeneration over the past year and has seen the creation of a new beach and venue for international rugby matches.

Since the launch of Access All Eirias in 2012, acts like Little Mix, Conor Maynard, Pixie Lott and Olly Murs, have also helped to boost spending in the town even further having attracted nearly 40,000 visitors, raising its profile among new audiences.

Ingrid Lewis, from the Bay Life Regeneration Programme, says: “With a population of 30,000, Colwyn Bay is North Wales’ second largest town and situated off all major transport arteries to North West England and North Wales. The town almost doubles in size every year for Access All Areas and the exposure is great for our economy.

“By showing tourists and visitors from nearby regions what we have to offer, events like this are helping us to build a sustainable future for local businesses throughout the year, making Colwyn Bay more than just a one-trick pony.

“Our retail businesses for example now flourish out of holiday season as the exposure the festival gives encourages more people from commutable areas to return.”

The latest figures show that the town has seen 52 new shops open on the high street since 2012 and a further 22 businesses expand or refurbish due to an increase in demand.

However Access All Eirias is only one part of Colwyn Bay’s success story which is being led by the Bay Life Regeneration Programme.

Managed by Conwy County Borough Council and partners, Bay Life delivers a range of regeneration projects totalling nearly £52m. Included in this was the multi-million pound transformation of Eirias Park to accommodate the Eirias Stadium, now home to Access All Eirias  and to the Welsh Rugby Union’s under 20s team.

Ingrid continues: “By focusing on inward investment in the town’s infrastructure, we hope to provide the opportunity for more activities like Access All Eirias which make a remarkable difference to business in the town.

“Our aim is to make Colwyn Bay the town that everyone talks about and the place where people want to be. With Tom and Jessie headlining this year, it looks like we might be getting there!” 

Access All Eirias takes place on Friday 25 July and Saturday 26 July.

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