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Local businessman upgrades from a 6inch to a footlong

12th June 2014

Categories: News

-Shop owner spots opportunity to bring Subway to Colwyn Bay -

A strategic move by a local shop owner has led to the opening of the town’s first Subway store, answering the growing consumer demand for multi-national brands.

Plans to open the Subway began late last year when Colwyn Bay-based Bargain Booze franchisee Geoff Fousert spotted an opportunity to expand his retail offering after noticing demand among his customers for the much-loved sandwich favourite.

Previously based further up Abergele Road, Mr Fousert moved his Bargain Booze store to a larger prime retail unit at the former Woolworths premises on Abergele Road to accommodate the Subway, which has already led to a significant increase in sales of 12%.

Geoff Fousert, commented: “In the short time that we have been in the new premises sales have increased significantly and our customers are expressing their satisfaction that they no longer have to travel to outside towns for the products and services they want.

Geoff and Julie Fousert have managed the Bargain Booze store in Colwyn Bay for 11 years and plans to stay in the town after seeing an increase in consumer confidence and spending throughout the regeneration programme.

He continued: “Over the past few years we have noticed an increase in consumer spending in the town from the increased footfall brought by the continuous regeneration to the town with the new beach, facilities and high profile events.”

Subway will be joining a vast number of independent retailers in the town, a significant indication of a growing business confidence in Colwyn Bay, as a result of the Bay Life Regeneration Programme, which has delivered a range of projects totalling an investment of £52m.

Ingrid Lewis, Colwyn Bay Town Manager, commented: “The opening of high street chains in Colwyn Bay is another sign of the increase in confidence we have seen from both business owners and consumers.

“The on-going regeneration project has given the area a major boost; attracting high street names to the town as well as encouraging local business owners to expand to meet the consumer demand.”

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